It gathered around 300 representatives of international organizations, media groups and other fields from 95 countries and regions, who jointly explored the power of civilization in transformation and development.
Jinan, capital of East China's Shandong province, launched the Intangible Cultural Heritage Intellectual Property Rights Protection and Trade Promotion Week on April 22.
Approximately 60 companies from Shandong's Linyi presented products across five categories. About 5,000 Malaysian buyers from relevant industries are invited.