The e-commerce giant, which accounted for 8 percent of China's total retail volume, said its sales on Wednesday beat last year's record of 57.1 billion yuan within 12 hours.
Here are the top 10 provinces and municipals that contributed most to the buying binge on Nov 11, according to Alibaba.
10. Fujian province
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Tulou, Hakka earth building in Yongding, Fujian province, Nov 5, 2015. [Photo/IC] |
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