The 2025 Shanghai Cruise Culture and Tourism Festival will set sail along the Baoshan district waterfront on April 30, marking a strategic push to revitalize cruise industry development and elevate cultural tourism experiences.

Organized by Shanghai Wusongkou Culture Tourism Investment (Group) Co Ltd, the 21-day festival features over 20 immersive activities spanning six kilometers of waterfront landmarks, including the Shanghai Long Beach Tower, Sea World shopping mall, and Wusong Paotaiwan Wetland Park. 

A highlight of this year's festival is the 2025 Shanghai Cruise Tourism Promotion Conference on the evening of April 30, which will unveil a global cruise tourism promotion campaign, following its April debut at the Seatrade Cruise Global conference in Miami, the United States.

Roadshows are scheduled for Spain's Barcelona in June and the European cruise conference in September. Strategic memorandums were signed to integrate Huangpu River cruises with Yangtze River tours and regional waterway networks, reinforcing Wusongkou International Cruise Terminal's status as China's premier home port.

Pioneering "cruise with low-altitude economy" initiatives include trial helicopter routes between Wusongkou and Sanjiangkou－where the Jinsha and Minjiang rivers converge into the Yangtze Rive, starting May 5, with plans for a Shanghai International Cruise Tourism Resort-Shanghai International Resort aerial link. 

International cruise lines will host themed promotions along Nanjing Road and Xujiahui commercial hubs in Shanghai.