The China Outbound Travel & Tourism Market 2025 kicked off on Thursday at the National Agricultural Exhibition Center in Beijing.

The three-day event is bringing together 150 exhibitors from 45 countries and regions, including tourism bureaus, travel agencies, and airlines. It is believed the market will attract an estimated 3,000 Chinese trade buyers, primarily outbound tour operators and travel agents.

Some 30 experts and industry leaders from Chinese tourism operators, tourist bureaus, online tourism platforms, and digital marketing, will share insights on new opportunities in the outbound sector.